This is a highly theatrical environment, blending art and craft, luxury and technology, gastronomy and scenography into a contemporary, creative studio of upscale dining, fine wines and artistic media.

The support graphics for the brand creates the link to the surrounding nature, the minerals and stones of the mountains, as well as alluding to the topography of the landscape.

The brand is: Elegant - not flashy, multi-facetted - not confused, contemporary - not trendy, educated - not arrogant,  assertive - not pretentious.